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    • Mailbox Delivery
      • Shared Mail
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        • Targeted Inserts
        • Impact Postcard
        • Preprint Distribution
      • Direct Mail
        • Trigger Marketing
        • Solo Direct Mail
        • Direct Mail Retargeting
    • Digital Solutions
      • Digital Display
      • Search Engine Marketing
      • Paid Social Media
      • Connected TV & Pre-Roll
      • Digital Out-of-Home
      • Acquisition Email
      • Mobile Precise & Mobile Moments
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      • Mpower
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Blog.

Insights & Inspiration from Mspark.

Scray side of single channel marketing
Category Trends

The Scary Side of Single-Channel Marketing  


Relying on only one marketing channel is like leaving your business alone in a dark, creaky mansion: the lights can go out, the floors can give way, and before long you’re facing a ghoulish drop in traffic and sales. For B2C businesses, the threat isn’t superstition — it’s measurable.  

Holiday Dining
Category Trends

Feasting on Opportunity: How Restaurants and Grocers Can Maximize Holiday Dining Demand  

Black Friday/Cyber Monday retail
Category Trends

Black Friday & Cyber Monday: Why Pre-Holiday Advertising Is Your Growth Lever 

Tax preparation marketing strategy
Category Trends, Consumer Trends

Tax Preparation Marketing: Boost Your Business with Strategic Advertising Solutions

Consumer Trends

Rural Consumers Continue to Pursue Value to Combat Rising Prices

Consumer Trends

Middle Class Consumers Demand Savings and Value from Retailers

Consumer Trends

Marketing to Gen Z: Understand Their Values & Behavior to Engage This Growing Consumer Force

Consumer Trends

2024 is The Year of Loud Budgeting: What it Means for Marketers

Consumer Trends

Engage Consumers Planning 2024 Tax Refund Purchases

Category Trends, Consumer Trends

Holiday Celebrations: Restaurant & Retail Marketing Opportunities to Connect with Consumers

Consumer Trends

Consumer Confidence Has Improved, but Continued Uncertainty is Shifting Consumer Behavior

Consumer Trends

Rural Consumers Demand Value After 2 Years of Rising Prices

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