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Blog.

Insights & Inspiration from Mspark.

Auto service technicians
Category Trends

Auto Service Trends (2025) — And How to Drive More Market Share with Multichannel Marketing


The auto service industry is in the middle of one of its biggest shifts in decades. Vehicles are lasting longer, technology inside cars is getting more complex, and consumer expectations for service have risen dramatically. At the same time, competition between independent shops, national chains, and dealership service centers is tightening. That means auto service providers not only need to keep pace with changing repair and maintenance demands but also stand out with smart, customer-first marketing strategies.

Category Trends

Price, Quality, or Convenience? How to Engage QSR Consumers Based on Their Key Driver

Franchise growth
Category Trends

Boosting Bottom Lines: Drive Franchise Operational Efficiency and Profitable Success

Tax preparation marketing strategy
Category Trends, Consumer Trends

Tax Preparation Marketing: Boost Your Business with Strategic Advertising Solutions

Consumer Trends

Rural Consumers Continue to Pursue Value to Combat Rising Prices

Consumer Trends

Middle Class Consumers Demand Savings and Value from Retailers

Consumer Trends

Marketing to Gen Z: Understand Their Values & Behavior to Engage This Growing Consumer Force

Consumer Trends

2024 is The Year of Loud Budgeting: What it Means for Marketers

Consumer Trends

Engage Consumers Planning 2024 Tax Refund Purchases

Category Trends, Consumer Trends

Holiday Celebrations: Restaurant & Retail Marketing Opportunities to Connect with Consumers

Consumer Trends

Consumer Confidence Has Improved, but Continued Uncertainty is Shifting Consumer Behavior

Consumer Trends

Rural Consumers Demand Value After 2 Years of Rising Prices

Reach the Right Audience

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