

Category Trends
Price, Quality, or Convenience? How to Engage QSR Consumers Based on Their Key Driver
Every consumer differs for what drives them to make a purchase from one Quick Service Restaurant (QSR) over another. Price, Quality, and Convenience are all factors that can motivate someone to make a purchase and potentially become loyal to a particular brand – but there’s a catch: no brand can dominate all three.


Category Trends
Boosting Bottom Lines: Drive Franchise Operational Efficiency and Profitable Success


Category Trends