Client Goal
A dental care group wanted to decrease CPA while acquiring new patients for 5 locations.
Get StartedOur Innovative Strategy
1
Identify the highest-value target audience
Targeted new movers within a 5-mile radius of each location.
2
Utilized the most effective media
Trigger-Based New Mover Postcard + geo-fenced digital display over a 6-month period. Offers: $49 New Patient Special, $169 In-office Whitening
3
Quantify performance expectations and activate
This integrated marketing approach had the lowest cost per acquisition vs. other print-only methods. Client doubled their monthly investment in this program as a result of the program’s success.
Results
$13
ROAS for every $1 Spent
$22
CPA
5.5%
Response Rate
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