Client Objective
Leverage Meta platforms across nine markets to drive qualified bathroom remodel leads at scale while allowing Meta’s algorithm and our creative mix to identify the strongest converting audiences.
Implement retargeting once enough traffic is generated to re-engage high-intent users.
Get StartedThe Innovative Strategy
Channel & Audience
Each location launched with three audience types – Home Improvement (using limited signals with Advantage+ enabled), Lookalike Audiences (built from prior bathroom remodelers), and Broad targeting with Advantage+ to balance scale with performance discovery.
Creative
Creative was the primary optimization lever, utilizing a mix of GIFs, static imagery, and multiple video variations to provide Meta with a broad range of assets for testing and optimization.
Optimization
After campaigns reached meaningful traffic volume, retargeting was activated in each market, with 20% of each location’s budget allocated to capture warmer, high-intent users at a lower cost per lead.
Results
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