Client Objective
A QSR chain aimed to re-engage lapsed diners and QSR-focused consumers while promoting awareness of its fast pickup and delivery options.
Get StartedMspark’s Approach
1
Data-Driven Strategy
Aimed to increase dwell time and frequency by leveraging Mobile Precise to predict optimal engagement times and Mobile Moments to deliver contextually relevant messaging near the QSR chain and competitor locations.
2
Targeted Audiences
– Diners over-indexing at the QSR chain, its competitors, and fast-food chains
– Lapsed diners (previously dined but no longer visit)
Results
+5%
Increase in Foot Traffic
3.1X
Moments Click-Through-Rate (higher than benchmark)
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