Client Objective
A pool and spa retailer aimed to increase qualified lead volume while improving efficiency across paid search. Key goals included driving stronger engagement, lowering cost per lead, and capturing high-intent consumers actively researching pool and spa solutions.
Get StartedMspark’s Approach
High-Intent Keyword Targeting
Prioritized search terms aligned with pool and spa purchase intent to attract qualified prospects.
Ongoing Optimization & Testing
Continuously refined bids, ad copy, and
keyword coverage to improve click-through rate, conversion rate, and cost
efficiency month-over-month.
Conversion-Focused Structure
Optimized campaigns around primary lead
actions, including form fills and phone calls, to support both digital and direct-
response behavior.
Performance Monitoring & Insights
Leveraged consistent tracking and month-
over-month analysis to identify trends, scale what worked, and inform future
optimizations.
Results
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