Client Objective
A national window manufacturer looked to generate qualified leads and measurable return on investment by targeting high-intent homeowners. The goal was to drive engagement, increase conversions, and validate shared mail as a profitable acquisition channel within their marketing mix.
Get StartedMspark’s Approach
1
Audience Targeting
Leverage high-intent homeowner data to reach households most likely in-market for window replacements.
2
Creative Consistency
Deployed a proven Postcard creative design with a clear value proposition and strong call to action to maximize engagement and response.
Results
52,866
Total Households Reached
0.11%
Response Rate
1,809%
Return on Investment (18:1)
$242.02
Average Cost Per Lead
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