Client Goal
A heating and air conditioning company was looking to target individuals with a need for HVAC services.
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Identify the highest-value target audience
Targeted a customized audience of households in real-time that included addresses in nearby postal codes featuring users who had household incomes of $70K+ and whose homes had air conditioning or heating units.
Analyze and determine the right media to engage that audience
Utilized Addressable Geo-Fencing technology to reach users at the household-level.
Developed a comprehensive strategy of Addressable Geo-Fencing paired with both pre-roll video and large-screen CTV ads.
Quantify performance expectations and activate
Tracked the number of users who received either a pre-roll or CTV ad and responded.
Calculated clickthrough rate (CTR) throughout the campaign against the client goal of 0.30%. along with the CTV video completion rate (VCR).
Results
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