Client Objective
A regional quick serve restaurant (QSR) turned to shared mail to generate awareness in the marketplace and drive customer traffic to their locations.
Get StartedMspark’s Innovative Strategy
1
Identify the Highest-Value Target Audience
Saturated the market to reach 48,000 households surrounding each location.
2
Analyze and Determine the Right Media to Engage Audience
Utilized the Wrap to promote strong coupon offers, driving traffic and increasing sales.
3
Quantify Performance Expectations and Activate
Consistently mailed over a 5-month period, monitoring redemption demographics.
Results
162
Average Redemptions Per Month
$6,257
Return On Investment
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health-beauty
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