Client Objective
A mattress manufacturer was looking to increase sales at its six retail store locations.
Get StartedMspark’s Innovative Strategy
1
Identify the Highest-Value Target Audience
Based on the client’s key target geography, we utilized our primary data sources to set up a monthly new mover marketing program.
2
Analyze and Determine the Right Media to Engage Audience
Delivered Trigger Marketing mailing within 2-3 days of new move, as purchase decisions were quickly being made.
Also deployed 18 digital impressions over 10 days targeting the same households.
3
Quantify Performance Expectations and Activate
Measured campaign results by monitoring website traffic, as well as foot traffic attribution for all locations.
Results
98
Recorded Foot Traffic Conversions
211
Website Visits
0.72%
Click Through Rate
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Impact Postcard
home-services
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healthcare-professional-services
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Targeted Inserts
retail
Targeted Inserts
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