Your business deserves to work with advertising experts who not only understand who your customers are, but also know what motivates them to buy your products and services. With over 30 years of experience and the ability to reach more than 116 million U.S. households with integrated marketing solutions, we are your most experienced resource for reaching your audience.
Cost-Effective Integrated Marketing Solutions
Drive better ROI through an integrated marketing approach. Shared direct mail paired with digital advertising is a powerful tool for your marketing mix. Print drives 11% purchase intent compared to only 4% with digital alone – that’s a 175% increase in purchase intent when anchoring your digital campaign with print!
An integrated Boost campaign pairs any of our shared or direct mail products with our digital solutions and delivers a digital ad to your target households, setting the stage for the arrival of the printed marketing piece in their mailbox. This multichannel approach increases frequency, measures foot traffic, and amplifies your message, resulting in increased response.
Source: Millward Brown Print Campaign Analysis
Our all-inclusive pricing rates include print and digital ad design, printing, postage, and shipping so there are no hidden fees in our process. Do you already have a direct mail piece designed and printed? We can put your business in our shared direct mail package as well, which will save you money when compared to other direct mail advertising options.
Targeting & Analytics
We believe a data-driven marketing plan is the most effective marketing plan, and it’s at the heart of everything we do here to make your marketing campaign a success. Consumer preferences and purchase behaviors are more diverse now than ever before, making media planning complicated and the need for data interpretation paramount. Our team of Consumer Data Analysts uses the right mix of client data, syndicated data and predictive data to create custom, actionable solutions that put data to work, creating a much more insightful view of your customers than a geography-based mailing list. Ask your sales representative for a targeting consultation, and learn more about our targeting options on our Data Analysis and Targeting page.
Award-Winning Creative Department
The Mspark creative team is dedicated to producing great work. Whether we design custom artwork for you, or reformat your creative to fit a new size, we will do so in compliance with your brand standards and all postal guidelines. Our artists have won multiple national design awards, which reflects the talent and passion they have to create an ad that will showcase your business and drive results. Check out our Design Gallery to envision your business with Mspark.
Dedicated Customer Experience Team
We believe customer experience is one of the most important components of a successful business partnership. As a result, Mspark uses Customer Experience Managers to further benefit the partnership. This team will work with your sales representative and our internal departments to ensure order placement, graphics, insertion and delivery.