When you combine the high response rates of print with the added reach of digital ads, you create a truly powerful integrated marketing mix! Our Boost integrated advertising solutions target direct mail and digital advertising at the household level. Increase response and amplify your message by targeting your direct mail audience with addressable geofencing digital display ads that warm up the mailbox, increase reach & frequency, and improve marketing attribution.
Benefits of Integrated Marketing Campaigns
- Your integrated Boost print and digital campaign increases response and reduces wasted ad spend.
Avoid Waste with Better Targeting
- Our integrated Boost campaigns offer precision for advertisers who want to target digital advertising to the same household list as direct mail. High accuracy = less waste.
Warm Up the Mailbox
- This integrated marketing approach “warms up the mailbox” as digital display ad impressions start 1-2 days prior to the in-home date and run for a total of 10 days.
Increase Reach & Frequency
- Integrating digital advertising with a targeted mail campaign expands the reach and frequency of your message, amplifying print response.
- Direct mail and digital advertising work synergistically to lift response rates by 118% and conversion rates by 28% versus print alone.
Improve Marketing Attribution
- The integrated Boost solution gives you the ability to track and report both online conversions and offline (foot traffic) store visits, providing visibility into the effectiveness of your marketing spend.
How to Boost Your Advertising Results
Ready to get started?
It’s as easy as 1-2-3!
- Select your integrated mail and digital program.
- Use our award-winning design team to develop strong creatives and offers that are aligned in both digital and direct mail channels.
- Set the multi-channel campaign and watch it grow with our reliable performance reporting.