76% of viewers have taken action after seeing a DOOH ad – such as visiting a store, making a purchase, or searching online.
Contact Us to Learn More About Digital Out-of-Home AdvertisingWith digital screens in public gathering areas, Digital Out-of-Home advertising grabs attention and introduces brands to new audiences and potential customers. DOOH also reinforces brand presence during the consideration stage, keeping that initial introduction prevalent while evaluating options.
Digital Out-of-Home (DOOH) Advertising
Reach Captive Audiences Outside the Home
Whether shopping, working out, pumping gas, or meeting up with friends, DOOH ads placed in high-traffic areas grab the attention and drive reach with consumers during their daily lives.
Engage your potential customers across premium screens at event venues, shopping centers, bars/restaurants, gyms, gas stations, and more.
Access campaign analytics on impressions, foot traffic, and conversions to help optimize ROI.
Combine Digital Out-of-Home with tactics like CTV/streaming, search engine marketing, digital display, paid social, mobile precise & mobile moments, and mail campaigns to drive full-funnel, measurable results – from awareness to consideration to conversion.
The Mspark Edge
Elevate Consumer Engagement: Capture consumer attention across multiple decision-making stages to drive measurable results.
Target with Precision: Reach audiences in highly-qualified geographical points of interest to target your audience efficiently and impactfully.
Leverage High Visibility and Scalable Reach: Deliver unmatched visibility, from hyper-targeted local campaigns to national promos in high-traffic environments to capture consumer attention with consistent impact.
Source: oaaa.org