Driving Measurable Impact
Toward Your Key Business Objective
Contact Us to Learn More about Audience First Strategies
Our goal is to identify your brand’s key business objective and align it with core audiences that can drive measurable and meaningful impact toward it.
In addition to your first-party data, we leverage a vast amount of blue-chip and third-party data partnerships that generate 30,000+ data points to allow us to curate strategies, deliver audiences, and increase campaign performance.
Brands partner with Mspark to reach their customers at the right time in their shopping journey. Whether it’s targeting people ready to buy with media that drives quick action or building long-term loyalty with high-value customers using their favorite media channels, we know how to connect effectively.
The Mspark Edge
We achieve maximum effectiveness through tools focused on understanding people, including:
- Machine Learning Models
- Proprietary Lifestyle or CRM Segmentation
- Geographic Insights
- Planning for Different Scenarios
- AI-Optimized Media Journeys
Based on the business objectives, we’re able to execute campaigns at various levels—down to individual households and even consumers.
Finally, we collaborate with brands to create a transparent and reliable measurement framework to track results. This often involves data sharing for the best insights.
Measurement & Reporting
Accountability for Your Results
Our Guarantee
Results You Can Count On