Pharmacy customers of all types respond to ads in the mailbox. Our integrated Boost solutions work synergistically to lift response rates by up to 118% and conversion rates by up to 28%.
Sources: Millward Brown Print Campaign Analysis, Simplifi
We work with pharmacies across the U.S.
As you approach your pharmacy marketing strategy, responding to consumer behavior shifts is paramount to create a solid plan. Here are some trends to consider in shaping your pharmacy strategy:
- The pandemic has had a big impact on the drug store industry in several ways, including stock and supply chain challenges and need for enhanced safety protocols to protect customers and employees.
- The pandemic has also driven additional traffic as a destination for vaccinations and greater interest in vitamins and supplements as well as stocking up on supplies.
- 76% of consumers adopted a new shopping behavior like digital shopping or a new website during the pandemic. 75-84% of those consumers plan to continue their newly adopted shopping habits even after COVID
- Competition continues to be a major challenge for independent pharmacies. Competitors include national drug store chains, grocery stores, discount stores, warehouse clubs and online pharmacy options.
Sources: “Pharmacies & Drug Stores.” IBISWorld.com, 25 Jan. 2021. Web. 24 Feb. 2021; SalesFuel, 2021; Drugstorenews.com; Newsweek.com; McKinsey & Company.
Anchor your marketing strategy with direct mail while boosting its reach and effectiveness with addressable geofencing digital ads. Promote awareness of your pharmacy and highlight your offerings while targeting your best potential customers.
- When print is paired with digital media, advertisers see as much as a 30% increase in response.
- Print drives 11% purchase intent compared to only 4% with digital alone. That’s a 175% INCREASE when anchoring your digital campaign with print!
- Shared direct mail gives you the ability to create one-on-one messages in a tangible format. Addressable geofencing digital ads allow you to reach your target audience with complementary digital ads to boost the effectiveness of your campaign.
- In the past 12 months:
- 52% of national pharmacy chain customers responded to an ad/coupon in the mailbox and 47% responded to an internet banner ad.
- 30% of independent pharmacy customers responded to an ad/coupon in the mailbox and 22% responded to an internet banner ad.
- 53% of internet pharmacy customers responded to an ad/coupon in the mailbox and 42% responded to an internet banner ad.
- 56% of superstore/warehouse club pharmacy customers responded to an ad/coupon in the mailbox and 50% responded to an internet banner ad.
- 45% of consumers make purchasing decisions from offers they receive in the mailbox
- 61% of consumers visited a retailer’s website after receiving a print ad
Sources: Canada Post Neuroscience Report; Millward Brown Print Campaign Analysis; AdMall AudienceSCAN 2021; IPC Cross-Border E-Commerce Shopper Survey 2019
