62% of living room furniture shoppers responded to an ad or coupon in the mailbox in the past 12 months. Our integrated Boost solutions work synergistically to lift response rates by up to 118% and conversion rates by up to 28%.
Sources: 2020 AudienceSCAN®, Millward Brown Print Campaign Analysis, Simplifi
We work with leading furniture retailers across the U.S.
As competition heats up in the furniture industry, store and online retailers are fighting to maintain and grow their share in a mature industry. Now more than ever, it is important to elevate your brand to consumers who are weighing their spending options carefully.
- Furniture shopping is a research purchase, so staying top of mind is important. The US Department of Commerce reports that the percentage of furniture store sales per quarter were consistent in 2019: 22.27% Q1 2019; 24.59% Q2 2019; 25.57% Q3 2019, 26.97% Q4 2019.
- During the COVID-19 pandemic, many retailers were forced to close their brick-and-mortar stores. After a steep drop in sales during April 2020, sales continued to trend upward in the ensuing months, once again reaching their historically consistent levels.
- In fact, 29.4% of US adults plan to purchase bedroom, dining room and/or living room furniture within the next year.
- The demand for online shopping is on the rise and offers furniture retailers additional opportunities for growth by selling on a larger platform and expanding the customer base geographically.
Sources: Prosper Insights & Analytics Monthly Consumer Survey December 2020, AdMall AudienceSCAN 2020
Anchor your marketing strategy with direct mail while boosting its reach and effectiveness with addressable geofencing digital ads. Promote awareness of your business and highlight your products while targeting your best potential customers.
- Print drives 11% purchase intent compared to only 4% with digital alone. That’s a 175% INCREASE when anchoring your digital campaign with print!
- Reinforce awareness developed online and drive the next action step of traffic to your website or store locations. 60% of consumers are more likely to make a purchase after seeing an ad offline and online.
- 73% of furniture shoppers redeem coupons from advertising inserts, 20% more than the average shopper and higher than any other coupon source (newspaper, email, company website, mobile).
- 62% of living room future shoppers responded to an ad/coupon in the mailbox in the past 12 months; 51% responded to an internet banner ad.
- 73% of Ashley Furniture shoppers responded to an ad or coupon in the mailbox in the past 12 months; 62% responded to an internet banner ad.
- 69% of La-Z-Boy Furniture Galleries Customers responded to an ad/coupon in the mailbox in the past 12 months; 60% responded to an internet banner ad.
Sources: Prosper Insights & Analytics Monthly Consumer Survey January 2020, AdMall AudienceSCAN 2020, Print Campaign Analysis Millward Brown Digital, IPC Cross-Border E-Commerce Shopper Survey 2017
