59% of Dollar General customers and 61% of Dollar Tree shoppers have responded to an ad/coupon in the mailbox in the past 12 months. Our integrated Boost solutions work synergistically to lift response rates by up to 118% and conversion rates by up to 28%.
Sources: 2020 AudienceSCAN®, Millward Brown Print Campaign Analysis, Simplifi
We work with discount retailers across the U.S.
As you approach your discount retailer strategy, responding to consumer behavior shifts is paramount to create a solid plan. Here are some trends to consider in shaping your discount retailer marketing campaign:
- The pandemic caused consumers to adjust their spending habits:
- 32% plan to try to stick to a budget
- 31% plan to consider each purchase more carefully
- 46% of consumers are more interested in deals, coupons, or promotions now than before COVID-19.
- There are fewer than 30MM paid newspaper subscribers, less than a fifth of all U.S. households.
- Key consumer segments do not subscribe to or read a newspaper.
- 57% of Walmart customers responded to an ad in their mailbox in the past 12 months and 39% responded to an internet banner ad
- 59% of Dollar General customers have responded to an ad/coupon in the mailbox in the past 12 months and 41% have responded to an internet banner ad.
- 61% of Dollar Tree shoppers have responded to an ad/coupon in the mailbox in the past 12 months and 39% have responded to an internet banner ad.
Sources:AdMall Audience SCAN 2020, Prosper Insights & Analytics™, Monthly Consumer Survey; Consumer Behaviors in a COVID-19 World Survey, Valassis
Anchor your marketing strategy with direct mail while boosting its reach and effectiveness with addressable geofencing digital ads. Promote awareness of your business and highlight your products while targeting your best potential customers.
- Print drives 11% purchase intent compared to only 4% with digital alone. That’s a 175% INCREASE when anchoring your digital campaign with print!
- Direct mail and digital advertising work synergistically to boost response rates by 118% and conversion rates by 28% versus print alone.
- Engagement with the mailbox is at an all-time high with daily mail engagement increasing 69% since March 2020 and consumers spending 11 minutes sorting, opening, and reading their mail daily.
- 45% of consumers make purchasing decisions from offers they receive in the mailbox
- 61% of consumers visited a retailer’s website after receiving a print ad
- Response rates increase by 30% when direct mail is paired with digital targeting
Sources:USPS Consumer Mail Moments Spring 2020, Summit Research, Millward Brown Print Campaign Analysis, Canada Post Neuro Science Report, IPC Cross-Border E-Commerce Shopper Survey 2019
