79% of U.S. adults plan to investment more in travel and entertainment in 2026 than last year.
Anticipated growth across travel, tourism, and entertainment industries reflects strong confidence and prioritization of personalized, entertainment-driven experiences.
- U.S. domestic travel is projected to grow roughly 2% YOY in 2026, reaching approximately $1.2 trillion.
- The U.S. casino market is projected to expand to $126+ billion by 2033, representing a 6% CAGR, as legalization expands and consumer demand for entertainment and leisure activities increases.
- 21.7 million Americans are expected to embark on a passenger cruise in 2026, representing a 4.5% YOY increase. This growth underscores both tourism expansion overall and repeat cruising behavior as key demand drivers.
- Many family entertainment centers report YOY attendance growth of 5–8%, indicating ongoing expansion in the number of visitors despite economic shifts.
Targeting Inspiration
Driving Distance
Target key audiences within a 1-4 hour radius to capitalize on day trip and weekend getaway visitors.
Intent
Target audiences while they are in the research phase of their destination planning with SEM, display ad keyword retargeting, and paid social.
Storytelling
Drive aspirational demand and action through channels like Connected TV and Digital-Out-of-Home.
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Read More On Our Blog
Explore the latest insights and trends in travel & entertainment to gain a competitive edge and grow your business.
Category Trends
Travel & Entertainment’s Next Growth Cycle: How Brands Can Win in a Rising Experience Economy
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Announcing Mspark’s Newest Channel Solution: Mobile Precise & Mobile Moments
Sources: GlobeNewWire, AAA, ZipDo.