79% of U.S. adults plan to investment more in travel and entertainment in 2026 than last year.
Anticipated growth across travel, tourism, and entertainment industries reflects strong confidence and prioritization of personalized, entertainment-driven experiences.
- Domestic Travel & Entertainment spending is expected to climb over 2% YOY to $1.2 trillion in 2026, fueled by a desire for memorable experiences, lifestyle-driven vacations, and entertainment that enriches everyday life
- As Americans embrace immersive entertainment, Casino visits are surging. Combined with expanded legalization, the market is projected to reach $126+ billion by 2033, a 6% CAGR.
- 21.7 million Americans are expected to embark on a Passenger Cruise in 2026, representing a 4.5% YOY increase. This growth underscores both tourism expansion overall and repeat cruising behavior as key demand drivers.
- Many Family Entertainment Centers report YOY attendance growth of 5–8%, indicating ongoing expansion in the number of visitors despite economic shifts.
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53% Motivated to Act
Digital and video ads motivate large number of consumers to book activity or travel.
60% are Influenced
Majority of consumers say physical mail advertising influence their purchase decisions.
4x Revenue Generated
Ads with impactful creative aligning brand message and visuals across channels generate more revenue.
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home-services
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healthcare-professional-services
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retail
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grocery
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grocery
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retail
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healthcare-professional-services
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Explore the latest insights and trends in travel & entertainment to gain a competitive edge and grow your business.
Category Trends
Travel & Entertainment’s Next Growth Cycle: How Brands Can Win in a Rising Experience Economy
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Announcing Mspark’s Newest Channel Solution: Mobile Precise & Mobile Moments
Sources: GlobeNewWire, AAA, ZipDo.