Two-year college enrollment increased 4.7%, the largest growth among all sectors, last year.1
- Approximately 5.7 million students are enrolled in public two-year colleges every year.2
- Community colleges experienced 10.3% growth in credentials awarded in spring 2024 compared to the previous year, reflecting increasing student interest in short-term, career-focused pathways.1
- Enrollment among students aged 30+ grew by 4.3%, last year, and total freshman enrollment surged by 6.2%.2
- During the 2022-23 academic year, students aged 18-20 led all other age groups in completion of certificates, an 11% increase over the previous year.1
Sources: EAB 2025.1 Federal Reserve Bank of Richmond, 2023.2
Potential College Students are Highly Responsive
to Mail and Digital Media
- Digital advertising + mail can increase response rates up to 450% and increase conversion rates up to 28%.1
- Digital ads can increase brand awareness by as much as 80%.2
- Digital marketing helps you achieve consistent brand delivery across media channels and platforms, which can increase revenue by 23% on average.3
Sources: U.S. Modern Postcard, Direct Mail Statistics 2023.1 : omnicoreagency.com, 20232; advertisingweek.com.3
Integrated Advertising + Value-Driven Creative Impact Campaign Success
Most customers are drawn from a 47-mile radius, providing a refined target area to deliver mail, digital, and CTV.
Promote continuing education and online programs to adult learners for career changes or new skills and certifications.
As four-year college tuition soars, more Americans see more value in community colleges.
Sources: Admall 2024. Community Colleges Buoyed by Modest Enrollment Growth.” Inside Higher Ed. Insidehighered.com, 2023.
Drive ResultsCase Studies
Public Health Department Promotes WIC Program Participation
Regional Medical Provider Drives New Patient Traffic and Increases ROI
Dental Group Acquires New Patients & Lowers CPA
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