Approximately 2.77 billion people worldwide — nearly one in three individuals — shop online each year, and this figure is projected to rise further in 2026.
Consumer behavior is increasingly digital-first, with online shopping now firmly embedded across age groups and demographics, driven by greater convenience, familiarity, and trust in digital commerce experiences.
- E-commerce sales are expected to grow 10%, contributing to 3% of overall retail growth in 2025.
- Promotion-driven shifts in retail behavior have begun, with close to six out of 10 retail executives surveyed said they expect consumers will value price over brand loyalty.
- Direct-to-consumer (D2C) sales in the U.S. are projected to reach $213 billion in 2024, marking a significant increase of approximately 178% since 2019.
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47%
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Sources: Soax.com, Retail Forecast, Forbes.com “Retail Outlook Positive for 2025”, Deloitte 2025 U.S. Retail Industry Outlook, Mspark Data Analytics ESRI, Bain & Company 2025 Retail Forecast.