The U.S. Retail Industry is Expected to Grow 4% in 2025,
reaching $5.2 Trillion.1
E-commerce sales are expected to grow 10%, contributing to 3% of overall retail growth in 2025.1
- The budget-conscious American consumer was a recurring theme at the National Retail Federation’s 2025 trade show and convention.2
- Promotion-driven shifts in retail behavior have begun, with close to six out of 10 retail executives surveyed said they expect consumers will value price over brand loyalty in 2025.3
- Direct-to-consumer (D2C) sales in the U.S. are projected to reach $213 billion in 2024, marking a significant increase of approximately 178% since 2019
Sources: Bain & Company 2025 Retail Forecast.1 Forbes.com “Retail Outlook Positive for 2025.”2 Deloitte 2025 U.S. Retail Industry Outlook.3
Integrated Marketing Campaigns + Value-Driven Creative
Drive Campaign Success.
78%
of consumers say they will open/read mail that includes an offer.
2x
reach connected households with median income nearly 2x the national average.
47%
top retail loyalty program members spend 47% more.
Sources: Mspark Data Analytics ESRI.1 Bain & Company 2025 Retail Forecast.2
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