Client Objective
A community college sought to build awareness and drive measurable engagement with prospective students across their recruitment area. Their goal was to combine multiple digital tactics to maximize impressions, clicks, and in-person visits to campus.
Get StartedMspark’s Approach
1
Audience Reach
Deployed a mix of Keyword Search and Addressable Geofencing to capture both intent-driven audiences and target potential students.
2
KPI Optimization
Optimized delivery across display campaigns to balance awareness and conversion-driven KPIs.
3
Addressable Targeting
Leveraged addressable targeting to drive physical visits while using search to capture high-intent leads.
Results
604,557
Digital Impressions
1,246
Total Clicks
0.21%
Click Through Rate
58
Foot Traffic Visits
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