Client Objective
A regional grocery store was looking to drive online and in-store visits to their grocery store locations. They wanted a programmatic solution to precisely reach users in their target markets, focusing on individuals similar to those who currently utilize their weekly circulars.
Get StartedMspark’s Innovative Strategy
Identify the Highest-Value Target Audience
Utilized addressable geo-fencing to reach existing customers at the household level across all devices.
Utilize the Most Effective Media
Implemented addressable geo-fencing around competitor locations to serve ads to customers who entered their locations.
Tracked Engagement
Built conversion zones around the advertiser’s storefronts to track users who were served an ad and then visited their store.
Results
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Impact Postcard
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Impact Postcard
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healthcare-professional-services
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Targeted Inserts
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