Client Objective
A life insurance company wanted to drive acquisition among website visitors and reduce CPA per policy holder by using direct mail for prospecting.
Get StartedMspark’s Innovative Strategy
1
Identify the Highest-Value Target Audience
Audiences were created, modeled, and segmented based on web activity.
2
Leverage the Most Effective Media
Sent customized postcards to site browsers who showed intent within 24 hours of their site visit versus the 60+ day delivery window previously seen.
3
Quantify Performance Expectations and Activate
Tracked new clients and measured acquisition costs throughout the campaign.
Results
40%
Savings in Cost Per Acquisition
$200
CPA Cost Savings
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