Client Objective
A specialty performance socks retailer sought to drive incremental revenue and improve marketing efficiency by increasing conversions and maximizing return on ad spend across digital channels.
Get StartedMspark’s Innovative Strategy
Seasonal Promotion
Launched new Paid Social creative tied to key seasonal promotional moments (Pi Day, Spring Forward) and lifestyle (golf, hiking) to quickly drive engagement and revenue lift.
Lift on Conversions Measurement
With existing Paid Search campaigns actively running, we measured the lift on conversions and sales upon adding Paid Social into the media mix.
SEM Optimization
Optimized SEM with a focus on high-intent traffic, including scaling Generic Search terms to capture increased demand.
Channel Alignment
Aligned channel strategy to create cross-channel lift, using Paid Social to fuel Search conversions.
Results
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