Client Goal

A furniture brand with multiple specialty stores was looking to build brand awareness and effectively reach its target audience.

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Our Innovative Strategy

Identify the highest-value target audience

We implemented a comprehensive strategy of Search Retargeting at the keyword level, Category Contextual targeting, and Geo-Fencing to identify the client’s target audience.

The client identified key area competitors, and we drew target fences around each competitor’s location and applied Site Retargeting and geo-optimization tactics, as well as Conversion Zones to the Geo-Fencing tactic.

Utilize the most effective media

Delivered pre-roll video and display ads to the client’s target audience.

Quantify performance expectations and activated

Measured clickthrough rates (CTR) throughout the campaign against the client’s goal of 0.10%

The team revised the ads with improved CTAs, shifted budgets to the highest performing tactics, adjusted the campaign’s keywords, and added more target fences.