Client Objective
A furniture brand with multiple specialty stores was looking to build brand awareness and effectively reach its target audience.
Get StartedMspark’s Innovative Strategy
Identify the Highest-Value Target Audience
Implemented a comprehensive strategy of search retargeting at the keyword level, category contextual targeting, and geo-fencing to identify the client’s target audience.
The client identified key area competitors, and we drew target fences around each competitor’s location and applied Site Retargeting and geo-optimization tactics, as well as Conversion Zones to the Geo-Fencing tactic.
Utilize the Most Effective Media
Delivered pre-roll video and display ads to the client’s target audience.
Quantify Performance Expectations and Activated
Measured Click Through Rates throughout the campaign against the client’s goal of 0.10%
Analyzed the ads with improved CTAs and shifted budgets to the highest performing tactics, including adjustments to keywords target geo-fences.
Results
Get Inspiration from Our Design Gallery
We offer integrated marketing solutions to fit any need and budget.
Boost Digital Ad
grocery
Impact Postcard
Boost Digital Ad
health-beauty
Impact Postcard
Boost Digital Ad
retail
Impact Postcard
Read More On Our Blog
Explore the latest insights and industry trends to gain a competitive edge and grow your business.
Furniture Marketing Opportunity: Consumers are Upgrading Furnishings for Holiday Celebrations
Rural Marketing: Learn How to Connect with this Growing Population to Build Market Share
