Client Objective
Drive in-store traffic and increase sales of work and safety footwear through strong value, tiered coupon offers across multiple locations.
Get StartedMspark’s Innovative Strategy
1
4-Page Oversized Insert
Deployed a 4-page Oversized Insert to maximize visibility for the retailer’s compelling offers.
2
Tiered Coupons
Leveraged tiered dollar-off coupons ($15/$20/$25) to incentivize higher purchase thresholds.
3
Audience Targeting
Targeted households at scale within a defined radius around 21 locations to drive local store performance.
4
Impactful Creative
Designed creative that highlighted value, durability, and savings for work and safety shoe shoppers.
5
Larger Basket Sizes
Encouraged larger basket sizes by aligning offer structure with spend thresholds.
Results
$95,627
Coupon-Driven Revenue
0.72%
Response Rate
2:1
Return on Ad Spend (ROAS)
Read More On Our Blog
Explore the latest insights and industry trends to gain a competitive edge and grow your business.
Consumer Trends
New Movers, New Opportunities: Why Trigger Marketing Wins at the Moment of Relocation
Consumer Trends
Turn Up the Heat: 3 “Spicy” Marketing Strategies to Maximize Revenue and ROI this Summer
Category Trends