Client Objective
A major grocery chain wanted to continue weekly circular advertising through new, up-and-coming marketing channels to engage shoppers through strategic offerings as newspaper availability continues to decrease.
Get StartedMspark’s Innovative Strategy
1
Leverage Moments Targeting
Delivered exclusive, high-impact 1:1 mobile ads to in-store shoppers, driving brand awareness and conversion.
2
Engage an Omnichannel Approach
Primed shoppers at peak times to engage potential consumers at their most receptive.
3
Connect with Strategic Audiences
Identified and reached GeoTypes and custom, high-intent audience segments.
Results
11.52X
Above Industry Benchmark Performance
6.91%
Moments Click-Through-Rate
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