Client Objective
A major grocery chain wanted to continue weekly circular advertising through new, up-and-coming marketing channels to engage shoppers through strategic offerings as newspaper availability continues to decrease.
Get StartedMspark’s Innovative Strategy
Mspark leveraged moments targeting, omnichannel marketing, and strategic audiences to help a major grocery chain outperform benchmarks, drive awareness and engagement, and increase purchases.
Leverage Moments Targeting
Delivered exclusive, high-impact 1:1 mobile ads to in-store shoppers, driving brand awareness and conversion.
Engage an Omnichannel Approach
Primed shoppers at peak times to engage potential consumers at their most receptive.
Connect with Strategic Audiences
Identified and reached GeoTypes and custom, high-intent audience segments.
Results
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