Client Objective
A leading insurance company needed actionable solutions to deliver consistent response to grow their customer base.
Get StartedMspark’s Innovative Strategy
1
Identify the Highest-Value Target Audience
Targeted high-value geographies that over-indexed for the organization’s targeted demographics.
2
Leverage the Most Effective Media
Developed market and ZIP-level profiles based on campaign goals using demographic and syndicated data.
3
Quantify Performance Expectations and Activate
Tracked increased replies per month and developed a consisted response rate throughout the campaign.
Results
20K
Unique Replies Per Month
3-4%
Consistent Response Rate
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