Client Objective
An insurance & financial services company wanted to raise brand awareness and strengthen relationships between its branch sales agents and existing customers.
Get StartedMspark’s Innovative Strategy
1
Identify the Highest-Value Target Audience
A rich database of consumer information was utilized to provide two custom audiences of verified individuals.
2
Leverage the Most Effective Media
Delivered an optimized email campaign with premium product offerings to each target audience to drive engagement with local branches.
3
Quantify Performance Expectations and Activate
Measured campaign attribution with point-of-sale match back.
Tracked close rate for the duration of the campaign.
Results
38
New Inquiries on Average Per Agent
+65%
Close Rate Increase for Cold Leads
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Quick Response Postcard
automotive, retail
Quick Response Postcard
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health-beauty
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Targeted Inserts
retail
Targeted Inserts
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