Client Objective
Life insurance provider sought to drive new client acquisition and reduce cost per acquisition.
Get StartedMspark’s Innovative Strategy
1
Identify the Highest-Value Target Audience
Created, modeled, and segmented audiences by analyzing website traffic.
2
Leverage the Most Effective Media
Within 24 hours of site activity, customized postcards were mailed to site browsers who showed intent.
3
Quantify Performance Expectations and Activate
Identified top website visitors to send additional touch points offline to increased consumer response rates.
Results
$200
Cost Per Acquisition Savings
40%
% Savings Per Acquisition
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We offer integrated marketing solutions to fit any need and budget.
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retail
Quick Response Postcard
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healthcare-professional-services
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Quick Response Postcard
automotive, retail
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restaurant
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