Client Objective
A national window replacement company wanted to increase leads to grow sales with shared mail.
Get StartedMspark’s Innovative Strategy
1
Identify the Highest-Value Target Audience
Analyzed surrounding zip codes to determine households with propensity to replace windows and patio doors. Targeted the best 64,000 households surrounding the store.
2
Utilized the Most Effective Media
Utilized the Impact Postcard to increase response rates and deliver relevant messages to each household based on lifestyle demographics to increase offer personalization.
3
Quantify Performance Expectations and Activate
Measured net sales during the campaign cycle.
Results
$3.45
ROAS for Every $1 Spent
$65,000+
Total Sales Revenue
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