Client Objective
A grocery retailer was looking to engage more households by improving its circular distribution with shared mail.
Get StartedMspark’s Innovative Strategy
1
Identify the Highest-Value Target Audience
Developed timelines to test efficacy of shared mail impact on standard newspaper distribution to lift store sales.
2
Utilize the Most Effective Media
Mailed a Preprint Insert to 9,300 households where paid newspaper circulation only penetrated 25% of market.
3
Quantify Performance Expectations and Activated
Compared store sales YOY when Preprint Insert was added to newspaper campaign.
Results
11%
Sales Increase YOY the Week a Preprint Circular Insert was Mailed
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Impact Postcard
home-services
Impact Postcard
Impact Postcard
healthcare-professional-services
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health-beauty
Wrap
Insert
automotive
Targeted Inserts
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