Client Objective
As declining newspaper circulation reached fewer households, a regional grocery chain wanted to increase their reach beyond newspapers to gain an edge over their competitors.
Get StartedMspark’s Innovative Strategy
1
Identify the Highest-Value Target Audience
Targeted ZIPs and sub-ZIPs within a 5-mile radius for each of 14 store locations, reaching 355,000 households each month.
2
Utilize the Most Effective Media
Used Targeted Inserts as a newspaper replacement strategy to reach more households than previous newspaper-only distribution.
3
Quantify Performance Expectations and Activated
Measured sales lift each month the inserts were mailed.
Results
$604,800
Annual Revenue Generated
$211,176
Client Investment
$393,624
Return on Investment
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Impact Postcard
home-services
Impact Postcard
Impact Postcard
healthcare-professional-services
Impact Postcard
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health-beauty
Wrap
Insert
automotive
Targeted Inserts
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