Client Objective
A grocer was looking to increase traffic and sales while defending market share against competitors.
Deliver Your MessageMspark’s Innovative Strategy
1
Identify the Highest-Value Target Audience
Mspark performed customer segmentation utilizing the client’s database to identify their best customers and specific lifestyle traits to target.
2
Analyze and Determine the Right Media to Engage Audience
Created an actionable mailing solution to reach new and existing customers with an Impact Postcard.
3
Quantify Performance Expectations and Activate
Monitored new sales generated, basket size, and customer count.
Results
386%
ROI
$90k
Directly Generated in Sales
28%
More Customers who Redeemed Offers
1.4%
Increase in Customer Count
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Impact Postcard
home-services
Impact Postcard
Impact Postcard
healthcare-professional-services
Impact Postcard
Impact Postcard
retail
Impact Postcard
Impact Postcard
insurance
Impact Postcard
Impact Postcard
consumer-packaged-goods
Impact Postcard
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