Client Objective
A furniture retailer was looking for a cost-effective way to stand out from the competition, attract consumers who had not been in their stores before, and increase conversions of new customers.
Get StartedMspark’s Innovative Strategy
1
Identify the Highest-Value Target Audience
Strategically targeted new movers around the store area to receive personalized postcards.
2
Utilize the Most Effective Media
Set up a Trigger Marketing campaign to mail deliver a personized postcard with aggressive offer to hit the new mover’s mailboxes within 2-3 days of being triggered.
3
Quantify Performance Expectations and Activated
Tracked sales and calculated ROI throughout the campaign period.
Results
$13,400
Retail Sales Directly Connected to Campaign
$8.75
In Sales for Every $1 Spent on Advertising
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Impact Postcard
home-services
Impact Postcard
Impact Postcard
healthcare-professional-services
Impact Postcard
Targeted Inserts
retail
Targeted Inserts
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