Client Objective
A furniture retailer was adding a new location to an existing market where newspaper penetration was low. This rural business needed a way to improve their ability to reach consumers around their new store location with an innovative media solution.
Get StartedMspark’s Innovative Strategy
1
Identify the Highest-Value Target Audience
Targeted the 28,000 households with highest intent surrounding the new store location.
2
Utilize the Most Effective Media
Provided an affordable mailbox solution with appealing offers on bedroom sets and mattresses.
3
Quantify Performance Expectations and Activate
Measured year-over-year sales growth during the campaign period.
Results
30%
YOY Total Sales Increase
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home-services
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healthcare-professional-services
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Targeted Inserts
retail
Targeted Inserts
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