Client Objective
Leading up to Black Friday, a rent-to-own furniture chain wanted to promote its weekend specials, maximize reach, and drive traffic to its 111 storefronts across eight states. Success would be tracked by offline and online conversions.
Get StartedMspark’s Innovative Strategy
1
Identify the Highest-Value Target Audience
Extracted more than 107,000 addresses of loyal customers provided by the client to be targeted digitally.
2
Utilize the Most Effective Media
Targeted households received a direct mail piece, with a portion also receiving addressable geofenced digital display ads.
3
Quantify Performance Expectations and Activated
Created conversion zones around each storefront to track offline conversions.
Results
2,071
Physical Store Visits at $2.47 Cost Per Visit
31%
Incremental Increase in Store Visits When Digital was Added to Direct Mail
7,700
Online and In-Store Purchases
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