Client Objective

A luxury pet boarding and daycare provider wanted to increase local awareness and inquiry activity by reaching known dog owners within the surrounding market during a high‑demand boarding period. The objective was to maintain consistent brand visibility among a highly qualified audience of pet parents most likely to need boarding and daycare services.

We executed a multi‑tactic digital campaign designed to reach known dog owners across the local market, ensuring consistent brand exposure among pet parents most likely to need boarding and daycare services during a peak demand period.

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Mspark’s Innovative Strategy

Audience-Based Geofencing

Leveraged geofencing to reach likely dog owners by targeting pet‑relevant locations and behaviors, allowing the brand to stay visible with a highly qualified audience throughout their pet care routines and experiences.

Keyword Search

Supported awareness and inquiry generation by retargeting users with high‑intent searches related to pet boarding, daycare, and other pet care services, reinforcing the brand with dog owners already exploring options.

Campaign Analysis

Competitive geofencing delivered most of the engagement, demonstrating the effectiveness of reaching known dog owners at scale and maintaining consistent visibility with pet owners.