Client Objective
A supermarket chain aimed to increase store visitation among Hispanic shoppers through a targeted digital campaign.
Get StartedMspark’s Innovative Strategy
1
Precision Targeting
Utilized Mobile Precise to deliver highly relevant messaging and optimize engagement.
2
Omnichannel Strategy
Combined multiple digital media tactics to maximize reach and impact.
3
Store Visit Lift Measurement
Utilized an always-on measurement tool to track multi-touch behaviors, both online and offline, to attribute incremental store visits across all media channels.
Results
+16%
Store Visit Rate Lift
+18%
Incremental Lift
36%
Visits Occurred Within First 14 Days of Ad Exposure
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