Client Objective
An industry-leading national QSR brand with over 9,000 locations wanted to optimize its digital media campaigns by accurately measuring effectiveness in driving both in-store and online/app sales.
Get StartedMspark’s Approach
1
Mobile Precise & Mobile Moments
Combined Mobile Precise for predictive targeting with Mobile Moments to deliver real-time engagement, reaching a high-intent audience at the exact moment they were ready to act.
2
Lift Conversion Measurement
Leveraged an always-on measurement tool to track multi-touch behaviors, both online and offline, to optimize campaign performance, maximize conversions, and drive significant incremental lift.
Results
$15.5M
Incremental In-Store & Online Sales
$2.29
Return On Ad Spend (ROAS)
21.5%
Online App Sales Lift
19.9%
Transaction Size Lift
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