Case Studies

Consumer Packaged Goods

Direct Mail Drives Results for Top National Brands

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See how national consumer brands benefit from leveraging direct mail to reach their target consumers.

National CPG Brand Marketing Case Study

National CPG Brand Marketing

Objective

Target and reach the very best shoppers located outside the urban city centers for a consumer packaged goods brand.

Our Approach

Various discount product offers for each product featured in the Wrap Set quarterly throughout the year

The Results

$34

Revenue for every $1 spent on advertising

19%

Increase in dollar sales

20.5%

Increase in unit sales for the participating brand

83%

Of consumers reached were incremental to the brand's FSI marketing efforts

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Mspark is trusted by some of the world’s biggest brands to drive sales.

Did you know: Our shared mail package consistently achieves 80% readership, and our mailing area includes 1600+ Walmart locations. Our integrated Boost solutions work synergistically to lift response rates by up to 118% and conversion rates by up to 28%.  Learn more about the latest CPG marketing trends and advertising opportunities on our CPG industry page.

Sources: Millward Brown Print Campaign Analysis: Advertising Readership & Response Tracking Study, TNS Custom Studies, Simplifi

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