Client Objective
A personal injury law firm wanted to capture client attention in a competitive space and expand reach to strategically grow their current client base.
The yearlong campaign strategy encompassed online and offline targeting capabilities to re-engage users and drive new business.
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Contextual Keyword Search Retargeting
Targeted users who are actively searching for and reading terms about competitors and personal injury law.
Addressable Targeting
Reached households with an annual income of less than $35,000.
First-Party CRM Targeting
Served addressable ads to current customer list.
Custom Allowlist Targeting
Delivered CTV video ads across specific Free Ad-Supported Television (FAST) platforms most likely watched by their target audience.
Site Retargeting
Reach users with specific creative who have previously visited the website.
Results
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retail
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healthcare-professional-services
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automotive, retail
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restaurant
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