Client Objective

A large multi-unit pizza franchisee sought to boost holiday delivery and carry-out orders through email campaigns that efficiently drove top-of-mind awareness and engagement with key audiences near their 100 locations across 5 states.

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Mspark’s Innovative Strategy

Strategic Deployment

Coordinated a 2-email campaign aligned with the rollout of a new promotion.

Emails were deployed on consecutive Thursdays to optimize conversion.

Audience Targeting

Coordinated delivery of the first email to reach consumers who over-index as “Pizza Lovers” within a 5-mile radius of all 100 locations.

An additional email was sent to consumers with the same audience and geographic targeting around 40 key locations to help boost engagement.

Delivery Optimization

Campaign performance was consistently evaluated, revealing an optimized cost per acquisition at an average of a 10-mile radius and 15,000 households per send, per store location.