Win Moments That Matter with Trigger Marketing

There’s a saying that change is the only constant in life. People get married; babies are born; birthdays and anniversaries are celebrated; new homes are purchased. These milestones are a perfect opportunity to connect with your customers and build relationships that last a lifetime.

Timing is key in these situations, as consumer habits change in response to important life events. These consumers spend more than the average customer. The opportunity to win customers for life by connecting with these consumers during these moments can’t be overstated.

Win moments that matter by being the first to reach customers as they make purchase decisions with Quick Connect, Mspark’s trigger-based marketing solution.

Reach Customers First – Your message and offer reach homes as much as 6 days sooner than competitors.

Accurate Data with No Wasted Ad Spend – Up to 15% more mover records are available in our data than competitor data. Ensure virtually 100% accuracy with 18+ data sources and sophisticated data processing with daily updates.

Personalized – Connect with meaningful messages personalized to your customer’s needs.

Best Practices to Connect and Win Moments that Matter

Leverage trigger marketing year-round to win consumers as they make purchasing decisions related to key life events.

The Highly Valuable Mover Audience

On average, 1.75+ million people move every month. This is a huge audience with tremendous purchasing power! The average consumer will spend over $9k during the process of moving and make more than 70 brand decisions. Movers buy everything from large appliances and furniture to cleaning supplies and restaurant delivery. Be the first to connect with these consumers during a critical, high-spend, loyalty-starting buying phase as they establish shopping patterns in their new neighborhoods.

Newly Married Couples Combining Households

On average, 2.3 million people get married every year. As these new couples combine households, they will often make larger purchases that include big ticket items like appliances, furniture and home décor. They will also be interested in financial services such as new checking and savings accounts. Additionally, this is a key time for marketers to strengthen existing relationships by keeping them engaged in their new life decisions. Reach this audience when they are making these important choices.

Welcoming a New Baby

Approximately 4 million babies are born in the US every year, and new parents spend on average over $12k during the first year of their baby’s arrival. When a baby enters the home, buying decisions change dramatically! Consumers are doing research and purchasing clothing, toys, furniture and other baby-related supplies. They are also considering additional life insurance, a new vehicle and other ancillary products or services in the months following the baby’s arrival.

Grand Opening and Re-Opening Announcements

With the ability to target consumers within 2-3 days, we can work with a changing opening date that gets your customers in the store when the doors open. Build Quick Connect into your marketing blueprint as part of a larger strategy to inform, excite and invite for maximum results!

Celebrations

Establish lasting emotional bonds with your customers by inviting them to celebrate their birthdays and anniversaries with you. Strengthen loyalty with a strong offer to drive purchasing decisions.

With the flexibility to reach only your current customers, a specialty audience, or your entire trade area, Quick Connect allows you to respond to changing market conditions or business needs when it matters most. Get started today!

 

Read Our Case Studies to Learn How Other Clients Have Benefitted from Trigger Marketing with Quick Connect

Dental Group Decreases CPA by 44% with Integrated New Mover Program

DENTAL: INTEGRATED NEW MOVER POSTCARD + DIGITAL DISPLAY

CLIENT CHALLENGE:

  • This dental group wanted to increase their new patient numbers for 5 of their Illinois locations focusing efforts on new movers coming into area.
  • Wanted to communicate with new movers before their competition to ensure best possible response.
  • Client Success Metric: Cost per acquisition (CPA) goal of $50

OUR APPROACH:

  • New Mover Postcard + Geo-Fenced Digital Display targeting new movers within a 5-mile radius of each location. 6-month test.
  • Offer: $49 New Patient Special, $169 In-Office Whitening
  • Key Takeaways: 
    • This integrated marketing approach had the lowest cost per acquisition vs. other print only methods.
    • Client doubled their monthly investment in this program as a results of the success of the program.

The Results

$13 ROAS

for every $1 spent

$22 CPA

savings of 44%

5.5%

response rate

Furniture Retailer Achieves 875% ROAS By Targeting New Movers 

FURNITURE RETAILER: TRIGGER-BASED NEW MOVER POSTCARD

CLIENT CHALLENGE:

  • A local furniture retailer was looking for a cost-effective way to attract consumers who had never been in their store to come in and make their furniture purchases with them over the competition.
  • Client Success Metrics: Return on Ad Spend (ROAS)

OUR APPROACH:

  • Trigger-based New Mover Postcard targeting client’s key geography within delivery area.
  • Offer: 10% OFF entire purchase | Financing Options
  • Key Takeaways: 
    • Reaching movers as early as possible during their decision-making
      process helps gain new customers during a critical, high spend,
      trigger-based purchasing event.
    • Client continues to utilize this New Mover marketing tactic as part of
      their marketing mix.

The Results

$8.75

for every $1 spent

Local Pizza Client Achieves 6x Greater CTR than Average 

PIZZA: INTEGRATED NEW MOVER POSTCARD + DIGITAL DISPLAY

CLIENT CHALLENGE:

  • Operating since 2016, this local pizza business serves authentic NY Style Pizza and was looking to increase their sales during traditionally slower Summer months.
  • They wanted to supplement by establishing brand loyalty with new movers in the area.
  • Client Success Metrics: .20% CTR

OUR APPROACH:

  • New Mover Postcard + Geo-Fenced Digital Display targeting new movers in key geography.
  • Offer: $5 OFF order of $25 or more
  • Key Takeaways:
    • Integrated new mover programs generate much higher CTR’s than industry averages.
    • We can identify more new movers, quicker, almost a full week ahead of the competition.  Thus, establishing brand awareness and engagement faster.

The Results

300%

ROAS

.64% CTR

3.2x greater than client goal

National Telecom Company Decreases New Mover CPC by 67%

NATIONAL TELECOM COMPANY: NEW MOVER PROGRAM

CLIENT OBJECTIVE:

  • A National Telecom Company was looking for a cost-effective way to accelerate new customer acquisition by targeting consumers who were planning to move in the near future.
  • Client Success Metrics: New Mover Cost Per Call (CPC) target $120-$150

OUR APPROACH:

  • New Mover Postcard: Utilize Mspark’s Quick Connect Program to strategically target Pre-Movers in their serviceable area.
  • Set up a frequency campaign that will mail a personally addressed postcard that will hit the Pre-Mover’s mailboxes within 2-3 days of being triggered.
  • Use a strong offer that addresses the Pre-Mover directly and features a no-contract option.

The Results

-67% CPC

over 5 months, achieving $49 CPC

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