Trigger Marketing Strategy: Targeting Movers Should be Part of Your Marketing Blueprint

Learn why a trigger marketing strategy targeting movers should be part of your marketing blue print.

The 35 million people who move each year are a huge audience offering a tremendous amount of purchasing power. The key is to strategically target and time messaging to resonate with these consumers and gain their loyalty as they move.

Reaching these consumers at the right time as they are making purchase decisions before, during, and after their move is key to acquiring them as new customers and retaining them for a lifetime.

Did you know?

  • 70+ brand decisions are made during a move
  • More than 30% of movers are upsizing to a bigger home
  • $9,000 is the average spend during a move–$6,000 on products and $3,000 on services
  • Movers are 5x more likely to become long-term customers

The opportunity doesn’t end when the boxes are unloaded and furniture is arranged. It starts before the move and lasts as long as 12 months after the move.

What are movers buying?


  • Landscaping for curb appeal
  • Home staging and improvements
  • Mortgages
  • Homeowner’s insurance
  • Planning to move services and utilities such as cable/internet
  • Moving services

In the pre-move phase, buyers are also researching major purchases such as furniture, appliances, and bedding for their new home.

Post-Move (immediate needs)

  • Appliances, furniture, mattresses, and bedding
  • Home improvements such as paint, lighting, flooring, etc.
  • Phone, cable/satellite and home
    security services
  • Self-storage
  • Groceries
  • Banking
  • Landscaping
  • Homeowners insurance

Post move (6-12 months after)

  • Renewal of subscription services
  • Outdoor furniture
  • Home décor

Movers spend more in the first 6 months after a move than the average consumer spends in THREE YEARS

Why partner with Mspark for your trigger marketing mover campaigns?

  • We offer 15% more new mover records than competitors.
  • 18+ data sources are used to validate our new mover records.
  • Your message arrives 6 days sooner than your competition’s.

Scroll below to learn how other clients have benefitted from a trigger marketing strategy focusing on movers. Connect with us today to learn how to strategically target this important consumer segment. We can help you win moments that matter and gain customers for life.

Source: Speedeon