HELENA, Ala.— Nov. 18, 2022—Mspark, a B2C Marketing Services company specializing in driving brand growth and customer engagement strategies in rural America for national and local advertisers, has hired Stacey Sedbrook as Director-Local Sales.

In her new role, Stacey is responsible for leading and driving results for a local sales team and for developing and implementing strategy to drive success for Mspark clients. She also champions relationships with senior levels of current and new clients.

“Stacey’s deep leadership experience will significantly impact the development of local account executives and her leadership team in local sales,” Vice President of Local Sales Rob Houghtlin said.

A digital native, Stacey brings more than 20 years of experience working with sales, marketing, and business development with a focus on revenue growth, operational precision and developing sales leaders. Prior to joining Mspark, Stacey held Senior and Vice President level roles with Denver Business Journal, McClatchy, Belo and BIA/Kelsey. She has served as a senior sales leader or consultant to media companies throughout the US and Canada, including Gatehouse, Gannett, Tribune, Hearst, Transcontinental Media, and others. Stacey holds a Master of Science degree from the University of Denver and a Bachelor of Arts degree from the University of Colorado.

Stacey is originally from Denver, where she lives with her two rescue dogs, Cricket and Loki. In her free time, Stacey enjoys hiking in the Rocky Mountains with her dogs, and she also volunteers for animal welfare and rescue organizations.