“April showers bring May flowers,” and in some cases those showers are thunderstorms and even tornadoes, damaging homes, vehicles, and other property. Severe weather season prompts consumers to reevaluate their property and casualty insurance coverage.
Did you know?
36% of Consumers Would Switch Home Insurance Providers for Better Severe Weather Coverage.1
- 15 severe weather events occurred in the U.S. in 2024 with losses exceeding $1 billion each. 1
- 40% of Americans have filed an insurance claim due to damage from severe weather. 1
- 74% of those who filed claims due to severe weather said they were satisfied with their experience. 1
- 36% of policy holders said they would switch to an insurance provider that offers more robust coverage options for severe weather-related events. 1
- 56% of consumers face higher insurance premiums due to severe weather. 1
Weather coverage is just one of several reasons consumers may look to switch insurance providers. Insurance affordability has become a pressing issue in the United States, with home insurance costs rising from 1.0 percent of household income in 2019 to 1.2 percent in 2023.2
A number of consumers are considering switching their insurance provider this year, including auto, health, homeowner’s, life, and even renter’s insurance. Switching is often prompted by a desire for better rates to save money.3
Comparison Shopping Online for the Best Auto Insurance Rates
Consumers are less loyal when it comes to auto insurance compared to other types; they are more willing to switch providers to find better rates. Ease of comparing auto insurance rates online and with mobile apps makes it easy to shop around more often. During the first three quarters of 2023, 58% of online insurance quote submissions were made by women. By age, adults ages 25 and 54 are most likely to look up this information online. Note though that the share of those ages 65+ seeking information online has nearly doubled. To capture more of these online comparison shoppers, industry professionals predict that the auto insurance industry will invest 75% of its advertising budget in digital by 2026. 4
Insuring an Aging Population
The life insurance market is being reshaped by the aging population, with the share of individuals aged 65 or older projected to exceed 20 percent in developed markets by 2033. This demographic shift presents a compelling opportunity for insurers to develop retirement solutions tailored to an aging clientele. 4
The Agent Role is Still Valued
Although 74% of consumers research insurance purchases online, only 25% end up making a purchase online. This indicates that while most start their journey online, they value speaking with an agent before completing a purchase. 4
In the past, agents played consultant role and now find clients have specific questions, more frequently request a remarket of their policy and simply want to save money.
An industry survey found that customer satisfaction with agents also depended on:4
- Life insurance availability
- Fee transparency
- Client communication
- Long-term care planning
Target Insurance Customers Most Likely to Do Business with You
Mspark’s data-backed targeting capabilities can help insurance agents identify their highest-value target customers. We specialize in helping insurance companies reach consumers at the right time in their shopping journey. Whether it’s targeting people ready to buy with media that drives quick action or building long-term loyalty with high-value customers using their favorite media channels, we know how to connect effectively.
- Target by income: Tailor messaging to the precise needs of each group, offering the right level of value for the price.
- Target by policy interest: Identify specialty policy opportunities such as boat, RV, or motorcycle owners, or pre- and new movers who may be seeking new homeowner policies soon.
- Target current clients: Increase retention by offering bundled deals to current customers who prioritize long-term savings.
Whatever your key business objective is, our goal is to align it with core audiences that can drive measurable and meaningful impact toward that objective.
We use robust data analytics to match multi-channel media solutions to your ideal target audience—solutions that will resonate with them and generate the strongest response.
Learn how an insurance and financial services firm increased inquiries and closing rates with an email campaign in our case study. Click “get started” below to connect with an expert to discuss your insurance marketing goals.
Sources: “36% of Consumers Would Switch Insurance Providers for Better Severe Weather Coverage,” AdMall 20241; Unlocking Profitable Growth in a Volatile Insurance Landscape – 2025, AdMall 20242; Prosper 20253; AdMall Local Account Intelligence, Insurance Agents/Companies, 20244