Restaurants are a popular destination for life’s celebrations. If you’re not engaging with consumers to celebrate birthdays and anniversaries, you are missing an opportunity to not only drive more traffic, but to build loyal, long-term customers. Here are 7 reasons why celebrations should be part of your restaurant marketing strategy.
- 80% of consumers are more likely to do business with companies that offer personalized experiences.
- 55% of consumers visit restaurants to celebrate their birthdays and anniversaries. (Source: SpeedeonData.com; V12)
- 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience. (Source: Forrester)
- Personalization reduces acquisition costs as much as 50%, lifts revenue by 5-15% and increases the efficiency of your marketing spend by 10-30% (Source: McKinsey & Company)
- Timely celebration messages create brand loyalty and strengthen relationships with your customers. Strong brand loyalty increases frequency of visits and lengthens the customer life cycle.
- 74% of consumers view businesses who send celebration messages in a more positive light.
- 88% of these positive reactions lead to increased brand loyalty.
The Formula to Winning Celebrations
Mspark’s proven formula can help you win by celebrating birthdays and anniversaries with your customers.
Leverage Best-in-Class, Multi-Sourced Birthday Data
When you partner with Mspark, you can be confident you are reaching your best potential customers with the most accurate data available.
- Our data is compiled from 10+ sources, including:
- Registries
- Surveys
- Program memberships
- Online forums
- Subscription services
- Enhanced with 3rd party data
- Records updated monthly
Quick Connect Celebrations Program
Watch our video to learn more about celebrating life’s milestones to drive traffic and build loyalty. Reach out today to discuss how to add celebrations to your restaurant marketing strategy.
