New Movers are a Prime Grocery and Pharmacy Marketing Opportunity

New movers are 5x more likely to become long-term clients than non-movers—a significant grocery and pharmacy marketing opportunity to gain customers for life.

 

Make a Great First Impression on New Movers

New movers are 5x more likely to become long-term clients than non-movers—a significant grocery and pharmacy marketing opportunity to gain customers for life.

Did you know?

Grocery:

  • 90% of movers are willing to try new brands. This audience is more open to new experiences.
  • Groceries are consistently ranked in the top 3 most urgent items purchased when moving.

Pharmacy:

  • 86% of New Movers Switch to a New Pharmacy.
  • Nearly 75% of consumers would switch pharmacies to save on prescriptions; 38% would make the move for as little as $10.

Speed is key—it is critical to reach new movers to your markets first with targeted, triggered campaigns that put your message in their hands ahead of your competitors.

Reach Your Target Audience Ahead of Competitors

Mspark’s Quick Connect New Mover program utilizes a list that is updated with a daily data feed and provided to our printer, enabling new pieces to enter the mail stream utilizing the updated list within 24 hours.

First-class postage ensures the fastest delivery times available for your message. Other mover programs use 3rd class mail which typically takes a week or more to arrive.

Reach 15% More New Movers with Quick Connect

Because our mover list is compiled from multiple data sources, we help you reach 15% more movers than competing mover programs. These triggers are based on consumer actions in the marketplace and the timing of when they take these actions:

  • National Change of Address (NCOA) – Only 30% of movers complete an NCOA. Mover programs that rely on this as their data point miss up to 70% of new movers.  Additionally, these forms being completed is reliant on the consumer, meaning they can occur at any time pre or post move.  This creates an issue with the timeliness of the data and where they are in the moving process.
  • Utility, Phone and Cable connects create a higher quality data source as these are standard services established by movers and some of the first steps completed after purchasing a home.

 

Reaching 15% more movers can mean more revenue for your grocery store or pharmacy!

Learn more about how mover marketing with Quick Connect can help you gain customers for life in our case studies. For additional grocery marketing insights, download our eBook. We’re available to chat when you’re ready to take the next step.

Sources: Speedeondata.com; V12; Health Leaders 2021